Over the last few years, especially after the beacons were introduced in 2013, retail stores have been undergoing paradigm shift. Today, it’s not the best approach to be a pure play brick and a motor store because you won’t be able to connect effectively with the target audience. If you want to reach as many customers as possible in this day and age, you should mix online channels with physical stores.
Of course, most of the sales still happen in physical stores. However, online channels that are supported by mobile devices and smartphones have a great influence not only on customer loyalty and engagement, but also on sales. So, you really need to have a good mobile strategy for you to be able to connect effectively with your customers when they are nearby or inside your store. Actually, this is where iBeacon and Eddystone technologies come in.
Well, iBeacon technology proves to be of great value and can help your retail business create a huge customer impact. However, it requires users to install and have their apps on their smartphones. This is where Eddystone has an edge because it doesn’t require any specific apps, but it still enables retailers to reach customers directly with targeted, contextual and quality local content on their mobile devices and smartphones.
Here are the steps for setting up Eddystone campaigns.
The first step to setting up a successful Eddystone campaign for your retail store is to come up with clear and realistic campaign objectives. The objectives will help a great deal when it comes to knowing how many beacons you need to install and what kind of notifications you should set up.
After coming up with clear Eddystone campaign objectives, the next step is to purchase the required number of Eddystone compliant beacons, which you will then install. It’s advisable that you buy Eddystone compliant beacons from a company that will add beacon’s details such as the URL and UID-Instance before it ships them to you. To identify the beacons easily, it’s advisable that they are named based on their location and their campaign objectives.
Finally, you need to set up notifications. After installation of beacons, you will need to complete the process of setting up your Eddystone campaign is to click on each beacon before clicking on ‘Edit’ to allow you change the Eddystone URL that has been set by default to a particular link that you want to send to your customers.